Archive for July, 2008
Here’s A Response Booster: Offer A Money-Back Guarantee!
Tuesday, July 22nd, 2008One of the most common mistakes that I see many beginner to immediate level marketers make: They don’t offer a money-back guarantee on their products.
Most of the time, this is due to being afraid that people will take advantage of them and ask for refunds. This can be the case if you’re selling a poor [...]
The Traffic Secrets 2 Controversy
Saturday, July 19th, 2008There’s been some interesting banter among marketers and copywriters in a few online forums lately. It seems that the Traffic Secrets 2 course has pulled an amazing conversion rate but without using a world-class sales letter like the first Traffic Secrets course did.
Turns out that the creator of both courses, John Reese writes all of [...]
How John Reese Just Put Five Figures (Or More) Into My Bank Account
Wednesday, July 16th, 2008I’m typing this around 1 a.m. because I just had an “a-hah” moment that I couldn’t wait to share with other copywriters and marketers.
In case you missed it, Tuesday was the big launch day of Traffic Secrets 2 – a product sequel for John Reese. If you aren’t familiar with who John Reese is, you’re [...]
Check Your Headlines
Tuesday, July 15th, 2008
What’s the most important part of any sales letter? It’s the headline!
You see, over 70% of all prospects will decide if they are going to read the rest of your sales letter – just from the headline. If the headline doesn’t give them a strong enough reason why or catch their attention, then “poof” – [...]
Welcome
Monday, July 14th, 2008Greetings,
I’d like to welcome you to my brand new blog. Each month I’ll be posting new articles and commentary. I’ll cover a variety of topics that I’m quite familiar with such as:
Copywriting
Offline Marketing
Online Marketing
General Discussion
And Much More.
Your feedback and comments are always welcome but please keep it professional and polite. After all, if you don’t [...]