Archive for August, 2008
The Number One Complaint of Struggling Copywriters
Friday, August 29th, 2008At least once per month I get an email or a forum private message from a struggling copywriter asking me how I get clients. It’s usually a newer copywriter who is hungry for work but doesn’t know where to find it.
Almost to a person, they mention that whenever they do find a copywriting prospect that [...]
The Power of Testimonials
Friday, August 29th, 2008Today we’re going to talk about another way to boost your web site sales: Using the power of testimonials.
One of the key factors that will determine whether a sales letter will succeed or not is credibility. If a sales letter lacks creditability, it will fail what marketer Ken Calhoun calls the “B.S. meter.” Every prospect [...]
Power Marketing: Offer More Than One Product Option
Friday, August 1st, 2008One of most common mistakes I see web site owners make is only offering one product option. The truth of the matter is, by offering different formats of your product, you can boost sales at least one third or more.
For example, for one of my products, I created a deluxe version with 30 pages of [...]