Copywriting - Offline
How To Set The Stage For Your Opening Headline
Friday, July 31st, 2009Greetings,
Many different copywriting experts claim that the most important part of any sales letter is the opening headline. That’s because it is often the first thing that a prospect reads when they see your marketing piece.
Studies have shown that 70-80% of all readers will decide if they want to read the rest of the sales [...]
Tired of not getting a good conversion rate? Give your sales letter CPR!
Friday, May 8th, 2009If you’re like many online entrepreneurs and small business owners, writing sales copy that converts is not your strong suit.
To be honest, it’s a skill that I have spent many years studying, learning, practicing, and refining just to get to my current level of expertise.
Frequently, I find that there’s enough ‘good enough’ copy in [...]
When One Door Closes…
Sunday, November 23rd, 2008Earlier this week, copywriter Michel Fortin decided to close his copywriting forum, the largest one of the ‘Net. For many, it was a big shock. As a moderator on that forum, I can honestly say I wasn’t surprised.
Michel wrote an emotional letter which he posted on the front of his forum explaining his reasons behind [...]
Stuck For A Word?
Thursday, October 30th, 2008It never fails: I’m on a roll writing an article or sales copy and I hit a snag.
My college-educated brain wants to throw the 5 syllable word out in a sentence so I sound really smart. Blame it on 7 years of college and 2 health degrees.
My street-smart gut throws a fit and [...]