Copywriting - Online
How To Set The Stage For Your Opening Headline
Friday, July 31st, 2009Greetings,
Many different copywriting experts claim that the most important part of any sales letter is the opening headline. That’s because it is often the first thing that a prospect reads when they see your marketing piece.
Studies have shown that 70-80% of all readers will decide if they want to read the rest of the sales [...]
A simple technique that boosted my conversion rate by 296.73%
Monday, April 20th, 2009One of my secrets to success is that I’m a fairly serious tester of my marketing. During my years as a massage therapy center owner, I started out with doing simple A/B split tests.
At first, it was just testing different headlines on the same marketing piece. Many times, there was little or no difference [...]
When One Door Closes…
Sunday, November 23rd, 2008Earlier this week, copywriter Michel Fortin decided to close his copywriting forum, the largest one of the ‘Net. For many, it was a big shock. As a moderator on that forum, I can honestly say I wasn’t surprised.
Michel wrote an emotional letter which he posted on the front of his forum explaining his reasons behind [...]
Stuck For A Word?
Thursday, October 30th, 2008It never fails: I’m on a roll writing an article or sales copy and I hit a snag.
My college-educated brain wants to throw the 5 syllable word out in a sentence so I sound really smart. Blame it on 7 years of college and 2 health degrees.
My street-smart gut throws a fit and [...]