Testing & Tracking/Conversion Rates
Tired of not getting a good conversion rate? Give your sales letter CPR!
Friday, May 8th, 2009If you’re like many online entrepreneurs and small business owners, writing sales copy that converts is not your strong suit.
To be honest, it’s a skill that I have spent many years studying, learning, practicing, and refining just to get to my current level of expertise.
Frequently, I find that there’s enough ‘good enough’ copy in [...]
A simple technique that boosted my conversion rate by 296.73%
Monday, April 20th, 2009One of my secrets to success is that I’m a fairly serious tester of my marketing. During my years as a massage therapy center owner, I started out with doing simple A/B split tests.
At first, it was just testing different headlines on the same marketing piece. Many times, there was little or no difference [...]